The State of Lead Generation 2026
What actually turns content into pipeline now that buyers do 80% of the journey before they ever talk to you.
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Research and field guides on getting documents read: what makes a lead magnet worth finishing, how to price what you sell, what actually works now. Written by us, produced with Unplain, and readable in your browser: free, no email, no download required.
Looking for what the output looks like rather than something to read? See the examples gallery.
What actually turns content into pipeline now that buyers do 80% of the journey before they ever talk to you.
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Why most software is underpriced, how to find the number you should be charging, and how to raise prices without losing customers.
Read →The covers, contents pages, pagination and branding were not laid out by hand. Each document was written as plain text and turned into a finished PDF automatically, the same way you would make yours. The examples gallery shows more of them, next to the plain document each one started as.
Hand Unplain the doc. It does the cover, contents and layout.