| Primary purpose | Document in, publish-ready PDF out. | General design tool for almost every visual format. |
| Editing model | Edit in place: click any text to change it, and insert headings, lists, images or buttons. Layout and pagination stay automatic. | Full canvas control: you place and style every element. |
| Who does the layout | Automatic. Cover, contents, pagination and page numbers are generated, not drawn by hand. | You. Each page is designed and arranged by hand. |
| Long documents | Text reflows across pages automatically as you edit. | Each page is its own canvas; an edit can mean re-flowing by hand. |
| Contents & page numbers | Built from your headings, with page numbers kept in sync. | Added and kept up to date manually. |
| Reusable branding | Brand Themes store colors, fonts and logo for reuse (1 on Free, up to 25 on Pro). | Brand kit, applied as you design each page. |
| Creative range | Deliberately narrow: one document format, done consistently. | Very broad: social, video, presentations, print and more. |
| Output | Publish-ready PDF: cover, contents, page numbers, branding and a closing CTA page. | PDF plus a wide range of other export formats. |
| Pricing | Free with unlimited exports (up to 5 content pages per ebook); Pro $16/month or $160/year. | Free plan; Pro around $18/month for one person. |