Field guide · made with Unplain
You're Charging Too LittleA 19-page field guide, made with Unplain.
A field guide to SaaS pricing. Why cost-plus and competitor pricing fail for software, how to pick a value metric, how to measure willingness to pay, and how to raise prices without losing customers.
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Contents
What is inside.
The contents page Unplain built from the document's headings. Page numbers in the PDF stay correct when the text changes length.
- The Underpricing Epidemic
- The Three Ways to Set a Price
- Find Your Value Metric
- What Are They Actually Willing to Pay?
- Designing Tiers That Sell
- Raising Prices Without Losing Customers
- The Pricing Audit
How it was made
The words were written. The rest was composed.
Nothing on these pages was laid out by hand. The source was a document with headings; Unplain did the design.
- Document type
- Field guide
- Length
- 19 pages, including the cover, the contents page and the CTA page
- Source
- Written as a Markdown manuscript by the Unplain team under the Fathom imprint and exported through Unplain in July 2026, with the cover, contents, comparison tables and CTA page generated.
- Theme
- A Brand Theme of its own
- Exported
- July 23, 2026
- Generated by Unplain
- The cover, the contents page with page numbers, the pagination, the footers and the CTA page
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