Field report · made with Unplain
The State of Lead Generation 2026A 20-page field report, made with Unplain.
What turns content into pipeline when buyers do most of the journey alone. Why the generic gated ebook stopped converting, how to build assets buyers finish, and how to measure reads instead of downloads.
Read every page in your browser or download the PDF. No email asked.
Contents
What is inside.
The contents page Unplain built from the document's headings. Page numbers in the PDF stay correct when the text changes length.
- The Buyer Changed. Your Funnel Didn't.
- What's Dead, and What Works
- Build the Asset for the Reader, Not the Download
- Track Reads, Not Downloads
- Earn the Next Step
- Win the Minutes After
- Do This On Monday
How it was made
The words were written. The rest was composed.
Nothing on these pages was laid out by hand. The source was a document with headings; Unplain did the design.
- Document type
- Field report
- Length
- 20 pages, including the cover, the contents page and the CTA page
- Source
- Written as a Markdown manuscript by the Unplain team under the Throughline imprint and exported through Unplain in July 2026, with the cover, contents, callouts and CTA page generated.
- Theme
- A dark editorial Brand Theme
- Exported
- July 28, 2026
- Generated by Unplain
- The cover, the contents page with page numbers, the pagination, the footers and the CTA page
More examples
Other documents made with Unplain.
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The Product-Led Growth Playbook Playbook · 15 pages, tables and images -
The Slow Down Method Ebook · 19 pages, a serif book theme -
The AI Drafting Handbook Handbook · 18 pages, written with Claude
All examples, what people make with Unplain, and what is generated for you.