Client proposal · made with Unplain

The 90-Day TurnaroundAn 18-page client proposal, made with Unplain.

A growth proposal for Halden Supply Co.. A growth proposal from a fictional agency to a fictional client, created through the MCP in the client's sage and bone brand. All figures illustrative.

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Cover of The 90-Day Turnaround, a growth proposal by Fern & Co for Halden Supply Co.: a tidy workshop bench with tools and a fern, in a sage and bone theme.

Contents

What is inside.

The contents page Unplain built from the document's headings. Page numbers in the PDF stay correct when the text changes length.

  1. Before you read
  2. The situation
  3. Objectives
  4. Three bets
  5. The 90-day plan
  6. Investment
  7. Risks
  8. Next steps
Cover of The 90-Day Turnaround, a growth proposal by Fern & Co for Halden Supply Co.: a tidy workshop bench with tools and a fern, in a sage and bone theme.Page 9 of The 90-Day Turnaround.Page 13 of The 90-Day Turnaround.

How it was made

The words were written. The rest was composed.

Nothing on these pages was laid out by hand. The source was a document with headings; Unplain did the design.

Document type
Client proposal
Length
18 pages, including the cover, the contents page and the CTA page
Source
Written as Markdown by a fictional agency (Fern & Co) for a fictional client, created and exported through the Unplain MCP in a Brand Theme made for the client, then edited in the Unplain editor.
Theme
A client Brand Theme: sage green and bone (Fraunces and Source Serif)
Exported
October 9, 2026
Generated by Unplain
The cover, the contents page with page numbers, the pagination, the footers and the CTA page

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